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Sherwood (Otto Kruger) is in love with Letty (Madge Evans)

BEAUTY FOR SALE (1933). Director: Richard Boleslawski.

 "If he gives you a hat in only an hour imagine what he can do in three weeks."

Letty (Madge Evans) takes a room with the Merrick family, which consists of the mother (May Robson), her daughter Carol (Una Merkel), and son Bill (Eddie Nugent), who's stuck on Letty. Carol helps Letty get a job at the beauty parlor where she works, which is lorded over by the dragon-like Sonia (Hedda Hopper). Unlucky in love, Carol is keeping company with a wealthy, much older man named Freddy (Charley Grapewin). Their fellow employee, Jane (Florine McKinney), is having a secret relationship with Sonia's son, Burt (Phillips Holmes). Letty falls in love with a Mr. Sherwood (Otto Kruger), who happens to be married to one of the beauty spa's customers, the flighty and affected Henrietta (Alice Brady). Will any of these women find happiness? Well, maybe ... Beauty for Sale is a highly engaging comedy-drama with a very appealing lead performance by the luminescent Evans and excellent supporting performances from Merkel, McKinney, Brady and Kruger; the others, such as Hopper, are also well-cast. The movie blends its laughs [all the funny gossiping that goes on at the beauty parlor] and tragic moments expertly, and is well-directed by Boleslawski, who often favors extreme close-ups at tilted angles. There's a nice bit when a bathroom door slowly closes on the huddled figure of Jane after she gets some shattering news. Isabel Jewell [The Seventh Victim] is very sharp and saucy as the receptionist, Hortense, and Nugent scores as the likable but sadly immature Bill, who nearly drives Letty crazy [his mistreatment at her hands is sort of glossed over]. Boleslawski also directed the interesting Storm at Daybreak and Les Miserables.

Verdict: Minor classic is well worth the watching. ***.

Isabel Jewell and Regis Toomey

SHE HAD TO CHOOSE (1934). Director: Ralph Ceder.

Sally Bates (Isabel Jewell) makes her way to Hollywood and a hopefully better life, but would have wound up sleeping in her car were it not for the kindness of Bill Cutler (Buster Crabbe), who runs a food stand with his mother (Maidel Turner of State of the Union). Bill develops feelings for Sally, although he already has a girlfriend in wealthy, snooty Clara (Sally Blane). However he has a rival for Sally's affections in Jack Berry (Regis Toomey of Shopworn), who loves to drink and party. In the meantime, Bill's mother turns out not to be quite as nice as she at first seems. Jewell [The Seventh Victim] is an appealing performer, the other cast members are fine, but She Had to Choose becomes increasingly ridiculous and melodramatic. The funniest scene -- intended to be dramatic -- is when Sally rips off a dress she is wearing [unbeknownst to her it belongs to Clara] after an altercation and runs out of a nightclub in her slip. And things get more ridiculous after that! One assumes the title has to do with which man Sally will choose, as she really isn't given any other "choices" in the movie.

Verdict: Don't choose this movie. *1/2.